was one of the first online dog magazines for both dog owners as well as pet product manufacturers and service providers. It first went live in January of 2009, and was recently re-launched in 2017 with a more targeted focus -showcasing and promoting pet product and its, soon-to-be launched, sister publication make-up the dog news division of Golden Collar Entertainment.

Alan Siskind is the Managing Editor of as well as Creator and Executive Producer of  the Golden Collar Awards, and the Managing Partner of Golden Collar Entertainment. He is a nationally recognized consumer behaviorist and a much-in-demand branding expert. In his dual roles as the Managing Partner of Golden Collar Entertainment and Managing Editor of, he oversees the creation and production of unique, engaging, and entertaining B2C and B2B marketing programs as well as event-driven publicity campaigns across multiple digital and traditional advertising platforms.